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FREEDOM

GOAL ZERO

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Alex Honnold, a world-famous free solo climber, joined the Goal Zero brand as its chief ambassador to the outdoor adventurer audience. Our creative team worked with Portland-based agency Curious Beast to develop this story around the brand value of Freedom. We met Honnold in Utah to capture another of his breathtaking ropeless climbs. 

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HE DOESN’T USE ROPES, BUT WE DID

See what it took for Conscious Minds to capture this world class climber in one of our most daring produc<ons to date. And you may just get to witness Alex set the speed record on the Fine Jade route near of Moab, Utah

 

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