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GUY WALKS

LEVI'S

// SOCIAL 


Since the mid 1800s, Levi’s has been woven into the fabric of our country. They asked us to craft a story that would highlight their iconic blue jeans, as well as their national pride. So we took a trip (a long trip), coast to coast, through America’s Heartland, and the result was a stop-motion video that received more than 10 million online views.

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BEHIND THE SCENES

Guy Walks reached a critical mass within days of its release. It also went on to receive some top awards from the marketing industry.

Ten Most Innovative Viral Ads of 2010 - 
Top Ten Viral Videos of 2010  - CNN

 

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