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KOBE 9

NIKE BASKETBALL

// PHOTOGRAPHY


The ninth installment of the Kobe Bryant line from Nike seemed like a shoe from the future. The performance sneaker was made of Nike’s FLyknit material and knitted together from a single piece of thread - making it light and form fitting. We partnered with Nike to bring the Kobe 9 to market through photography for their digital and social channels. This content led the campaign and garnered incredible engagement through the life of the story. 

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FIT TO FLY

The creative direction for the campaign was to focus on the series of moments every player experiences. The Sacrifice of practice, Driving the Lane, & The Glory. These moments were captured with a series of authentic players from different leagues around Southern California. 

 

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