“We want to take 10 Nike+ users trail running … in the Alps …” OK. Nike was doing what Nike does — dreaming big. But they wanted to make an out-of-this-world experience feel obtainable, because it was. So we dreamt with them. We packed our bags for Chamonix and followed real people on an unreal trip. By the end, even we were convinced: running will take you places if you let it.