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HYPERWARM

NIKE+ MISSIONS

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The world as we know it no longer exists. You are one of the few remaining survivors. The weather is dominated by biting cold. Your only hope is to seek out the mythical Arc, but doing so will take you into the depths of this desolate, freezing world. 

Introducing NikeFuel Missions, the first game to be powered by your everyday movement. Track your progress with a Nike+ device that tracks NikeFuel (including the Nike+ FuelBand), and advance to the next level when you reach a set NikeFuel goal in the allotted time. To help guide you along the way are four of Nike’s top athletes, who have the advice and products to help you achieve your goal. Just Do It.

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NIKE MISSIONS CASE STUDY

We partnered with Nike Elite athletes Calvin Johnson, Alex Morgan, Allyson Felix, and Neymar Jr. They were the guides who led players along the journey providing all the needed gear and strategy they would need to complete each level.  

This project revolutionized how the Nike community viewed the Nike+ currency. Missions turned a bit of data into a game, a series of challenge, an entertaining workout. Building this story with Nike from the ground up allowed us to define the user experience and their journey with the greatest impact. 

 

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