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@NIKEWOMEN

NIKE+ TRAINING CLUB

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We partnered with photographer Marat Shaya to launch the Nike Women’s Instagram. From this platform, users get unprecedented access to incredible female athletes who train hard every day and whose gym is wherever the world takes them.

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SHAPING THE VOICE OF A CHANNEL

Concentrating on the social aspect of training with friends, we worked with Nike Women to define and shape the channel’s strategic consumer point of view – a first-person perspective. This point of view allowed an inside look into the authentic aspects and emotion of women who dug deep, shared community, and destroyed their goals. 

 

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