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WHO DO YOU COLLECT?

PANINI

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The largest sporting event in the world has never gotten it’s due attention with US sports fans. So when the largest sports memorabilia brand in the world approached us with the challenge of leveraging US athlete superstars to build excitement around its FIFA World Cup sticker collection, we put our A-Team on it. Drawing on their love of the game, and their childhood memories of playing it, we worked with Kobe Bryant and Andrew Luck to tell the nostalgic, personal stories of these legends and the world’s sport. 

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