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BETTER WITH PETS FILMS

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We teamed with agency Zeus Jones to create a film series revealing the true heart of this legacy brand through the sometimes simple and often times extraordinary narratives of people and their pets. Our story search took us to the hills of Vermont, the islands of Puget Sound and the mountains of Northern California, to capture five memorable characters. The resulting films collected over a million views online and found a national television audience during the National Dog Show.

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JULIAN
& MAX

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We knew we were capturing something special as we turned our lens toward this Navy family’s beautiful life on Whidbey Island, but we could not have guessed that our narrative about a little boy's love for his big dog would reach tens of millions of people, first through the film below, and eventually through the TV Spot that aired on Thanksgiving Day. A big thanks to Julian and his family for sharing your story with us. 

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STEPHEN, PUPPI & BURMA

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This episode tells the story of Stephen, an Iraq veteran combating the effects of PTSD with the "adventure therapy" he embarks on with his two best friends. We caught up with the trio in Grants Pass, Oregon and journeyed with them into the hope-inspiring landscape to capture the story.  

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EVAN & ARTHUR

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Most people are forced leave their pets at home when they go to work, but at Ibex Outdoor Clothing, over half of the employees bring their furry friends to work, including a guy named Evan and his Boxer Arthur.

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