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FIXED PERSPECTIVE

RED BULL

// DIGITAL 


Redbull needs no introductions, but their newly formed partnership with the fresh sport of Freestyle Fixedgear was looking to establish a following among their passionate fans. Partnering with the greatest rider in the sport, Joshua Boothby, Conscious Minds & Redbull collaborated to shift the perspective of Freestyle Fixedgear. 

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BEHIND THE SCENES

Our inspiration for the project derived from forced Perspective art & the video games of our youth, basically a dream project for any 80's kid. So we did what no one else had dreamed of doing - we made a 10,000 sqft 3D designed ford perspective art piece. We then designed an incredible video game world, hired a large format muralist and dedicated a lot of man hours to bringing it to life. Of course we couldn't leave out the infamous Boss level. 

 

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REACH

On Red Bull’s youtube channel the video climbed to beyond 600% of the normal views. Fans everywhere from Los Angeles to Stockholm were sharing the story online. Hundreds of websites/blogs/media outlets ran unique posts on their channels to extend the story to their communities.

 
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