Take back the commute. That's the message at the core of this start-up's new ride-sharing app that promises to simplify the often messy (and inefficient) business of carpooling. Charged with both explaining the benefits and building brand awareness, we developed a content strategy that would educate and entertain through an episodic web series. Structured around a handful of half-useful, half-silly tips to protect carpool propriety, the series plays in the sandbox of that funny, snackable content that thrives on social. I mean, we all have a friend that pushes the boundaries of T.M.I. and now there's finally a video to put on her Facebook feed. You're welcome.