EVERY NIKE SHOE TELLS A STORY

Our lessons unpacked the rich insights encrypted within each shoes’ designs, and were carefully packaged to bring those stories to life. Using design, photography, words, and films, Lessons From the Master imparts the series of proverbs that shaped Kobe's legendary career. Of course the unpredictable nature of live sports meant we were adjusting much of the campaign in real-time as the season and his announcement unfolded.