SNAPCHAT STORIES

Snapchat's utility as a candid medium and fast growing audience of young athletes made it the perfect match for the authentic storytelling at the heart of this campaign. Mixing the platform’s relevant, low-key style with personal athlete narratives, we created multi-part snap stories that felt as if you were speaking one-on-one with NBA players. In this intimate setting, they shared stories that created a lasting impact on how kids perceive the game.