We partnered with Nike Elite athletes Calvin Johnson, Alex Morgan, Allyson Felix, and Neymar Jr. They were the guides who led players along the journey providing all the needed gear and strategy they would need to complete each level.  

This project revolutionized how the Nike community viewed the Nike+ currency. Missions turned a bit of data into a game, a series of challenge, an entertaining workout. Building this story with Nike from the ground up allowed us to define the user experience and their journey with the greatest impact.