Purina's Better With Pets film series shares the unique, real life stories of people enriched by their pet relationships, a theme that couldn’t be more present than in the life of a young boy named Julian, his big dog Max, and his mom who “likes to take pictures.” In the wake of the short films success online, Purina asked us to turn this family’s idyllic story into a television spot for national broadcast. If first aired on Thanksgiving day during the National Dog Show to over twenty million viewers.