11 LESSONS FROM THE MASTER

NIKE BASKETBALL

// DIGITAL CAMPAIGN

 

How do you canonize 20 seasons in one campaign? How do you pay tribute to a career that will live forever? When we partnered with Nike Basketball to storytell around Kobe's final season in the NBA, we knew this would be one of our biggest undertakings yet. So we plunged deep into the mind of the Mamba, mining for insights, unearthing stories, talking to his peers, in hopes to render a richly-contoured yet poetically concise image of one of the game’s greats. What emerged from our efforts was a provocative, eleven-part narrative that chronicles Kobe’s 11 greatest lessons for the next generation of game changers.