LEVI'S RIDE FOR WATER
Extreme athlete, Katie Spotz partnered with Levi’s to break another record in the Race Across America. However, her goal was more precious than a record, it was to raise money for clean water in Africa. Hosted on AOL’s home page, we created a series of video documentaries that tracked the race and Katie’s progress in real time.
With over 5 millions plays in a week and attention from small town and national news, this Levi’s story became a platform for women pioneers to rally behind and begin a fresh dialogue of what is possible.