GLASSES DO THE TALKING
Your glasses are saying a lot about you, and some of it isn’t so flattering. Here’s the kicker, though: they’re not even doing it behind your back. Can you believe that? Stanton Optical, a national eyeglass brand, which had previously only executed regional campaigns, wanted to build brand awareness and cut through the muck of mundane creative typically seen in eyeglass commercials. So we shifted focus from the traditional sales-driven concept. Our vision was a narrative series where glasses take on a life of their own and there are no first impression do-overs.