Compassion

NCM.org

INSIGHT

 

We’ve all walked by a person on the street corner asking for a little help.

 

While our conscious wants to help, it’s unclear what our action should be. The majority of our responses are, “Keep walking. Keep walking. Don’t make eye contact.” The complexity of poverty often leaves us to inactivity.

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IDEA

 

The best way to move people to action is emotional story. Hands down.

 

We set out to create a short film that would rise above the conventional appeals we’ve become accustomed to seeing. It’s a story that centers around one ordinary man's journey toward rediscovering his capacity for compassion–-and action.