World Cup

Panini

INSIGHT

 

Panini’s World Cup sticker album is over 40-years-old, which means today’s professional athletes, one in particular, have been collecting these stickers since childhood.

 

That one professional athelete in particular is Kobe Bryant. When we discovered he collected World Cup stickers as kid, we dug into his real life story of growing-up in Italy, playing this world famous sport. 

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IDEA

 

What if we told the real life story of Kobe's parallel passion for both sports?

 

Drawing on his childhood memories of playing soccer, we worked with Kobe Bryant to tell the nostalgic, personal story of Kobe playing both football and basketball. The resulting project not only lived as a broadcast TV spot and across multiple social platforms, but we created a second spot featuring Andrew Luck and his childhood love of the game.