Tattoo

Garmin

INSIGHT

 

Get Moving

 

Garmin has been making wearable technology since before it was a category, but the Vivofit is the brand’s first entry-level fitness tracker. Counting steps and calories burned is standard equipment, yet one special feature became a character in the series of broadcast spots we produced, namely, the Move Bar that "gently reminds you" to get off your inactive butt (even if you’re in the middle of inking a tattoo).