Meet Topspin

Topspin

INSIGHT

 

This social marketing software is so robust that UC Berkeley dedicated an entire course to it.

 

When the music industry technocrats at Topspin invited us to make a product video, we couldn’t make a run-of-the-mill explainer video. We were tasked with showcasing a powerful platform that allows the latest up-and-coming bands to connect directly to their fans. So this thing had to be cool.

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IDEA

 

When you have a hyper-sensitive audience like the music industry, authenticity is king.

 

We went the route of distilling all those features into a simple narrative about a bass player named Parker. We even used on-the-rise band, Les Blanks, to showcase the many ways bands can sell merch. The resulting film not only helped connect Top-Spin to the latest and greatest bands, but in turn those bands to the fans. Looks like there is such a thing as a win-win situation.