Video Cloud

Brightcove Video Cloud

INSIGHT

 

Video compression, asset management and delivering videos to every device is a complicated task.

 

If we’re being honest (and I think we are), there’s a lot of things in life you don’t actually understand, and the intricacies of video compression may be one of them. For the first time visitor to Brightcove’s site, we needed to make a complicated task seem really simple.

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IDEA

 

To illustrate the key features of Brightcove's industry-leading video platform, we needed to take a peek under the hood.

 

We invented a hypothetical outdoor brand and took a trip to the graphical land of low-poly. This colorful journey folds concepts like monetization and metadata into a visually playful narrative. We even gave our silent hero an office dog to keep him company. This little video will grab just about anyone’s attention.