Where the Dream Begins

Panini x Kevin Durant

THE CHALLENGE

 

Let your imagination run wild for this one. How cool would it be to be a professional athlete?

 

That fantasy is captured in every sports trading card. When Panini America signed Kevin Durant in an exclusive partnership, we knew exactly what to do.

KD Kneel.png

IDEA

 

We turned the fantasy of one lucky card-collector — and every young athlete — into a reality

 

In this fantastical world, we reimagined a classic child’s game where a kid gets to play a game of Simon Says with none other than Kevin Durant. This charming story illustrated collecting your favorite sports trading cards is all about collecting fantasies.