AN ICON FOR THE ICONS
AF-1 FORCE
WOMENS CAMPAIGN
FORCE IS FEMALE
The FORCE IS FEMALE is a declaration of power. Its a statement to the world that empowerment is a state of mind. A confidence. Its a pledge to live with purpose and without apology and to transcend definitions and boundaries.
NBA CAMPAIGN
The AF-1 came on the scene in 1982 as a basketball shoe.
Eventually it made its name as more of a status symbol for those putting in work to change the game. From the cleanest white-whites to the most beaten pair; every scuff and spec of first writes a story. It represents the ceaseless sweat and hustle to make your mark, this is the canvas of the game.