The longest running Nike shoe

The Pegasus 33

THE CHALLENGE

 

Celebrating 33 years of speed.

 

When The Pegasus dropped in 1983, it kickstarted a revolution. The "Peg" has a rich heritage in the rise of running culture and has reigned supreme for over three decades. As it has evolved, it’s always stayed true to the vision of being the best running shoe - and it's never skipped a beat.

AK_6.jpeg

IDEA

 

No run is complete without the right playlist and running from the 80s to today, the Pegasus has run to them all.

 

What if we could celebrate the heritage of the Peg by focusing on all the hits it’s run to from ’83 until now? We tapped Spin Doctors, Arrested Development, Krewella and more to be our soundtrack to the images showcasing it’s 33 years of speed. Then partnering with our friends over at Roger, we brought our visual exploration to life. 

IMPACT

 

Always evolving, always captivating.

 

Nike is an affinity brand who has built cult followings around a number of its products. The Peg is no exception. Celebrating its legacy allowed fans new and old to realize the innovation Nike has brought to the running community time and time again. It's an inspiration that makes you want to lace up and hit the pavement.