A Moving Image

Brightcove

THE CHALLENGE

 

From Muybridge’s galloping horse to today’s non-stop influx of video content, the moving image has the unique power to emotionally move us like nothing else.

 

Behind this powerful medium is an unsung hero called Brightcove that helps deliver videos from the biggest brands in the world directly to your screens of all shapes and sizes. So how do you communicate the impact of something powerful but invisible? Easy.

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IDEA

 

The moving image moves us.

 

It was a risky idea. "We want to make a brand film that never shows your product.” Our film traveled through time to show the laughter of a young couple in the 1950’s to the cheers of an audience at a sports bar. What we created is a poetic celebration of the medium that focuses solely on people’s emotional reaction to the moving image.