Everything to Prove

Panini

THE CHALLENGE

 

Rookie Class

 

Panini Sports Memorabilia pushes their annual TV campaign around their lead product, NFL player trading cards. They challenged us to leverage the incoming rookie class of future all-stars to sell their lead product, NFL trading cards, to their core audience of young athletes.

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IDEA

 

A Collection of Victory

 

Our favorite heroes are well-known by their collections of victory. But it's what lies behind these collections that truly define them – The motivation and conviction of each athlete to defy convention and achieve greatness.