Carpool Etiquette

Ride.com Carpool Etiquette

THE CHALLENGE

 

Carpooling to work is good for the environment and good for the wallet.

 

That's the message at the core of Ride's new ride-sharing app that promises to simplify the often messy (and inefficient) business of carpooling. Because if there’s one thing we can all agree on, it’s that commuting to work is a royal pain.

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IDEA

 

If you want to capture interest in crowdsource carpooling, make fun of common human behavior.

 

Charged with both explaining the benefits and building brand awareness, we developed a content strategy that would educate and entertain through an episodic web series, structured around a handful of half-useful, half-silly tips to protect carpool propriety. The series plays in the sandbox of that funny, snackable content that thrives on social.